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The 2010 Up Your Alley fair
took place on Dore Alley on
Sunday, July 25, 2010.
See you again next year on
Sunday, July 31, 2011.
The fair is located in San Francisco's SoMa district on
Dore Alley between Folsom and Howard
Streets, the adjoining block of Folsom Street between 9th
and Juniper Streets and on to Tenth St. [ See Map]
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Bay of Pigs
The official Saturday night event of Up Your Alley weekend
and the weekend's hottest fetish party, the Pig returns for 2010.
Bay of Pigs®
Saturday, July 24, 2010
10pm - 4:00am
525 Harrison St.
[ MAP]
San Francisco, CA
Featuring:
DJ Ted Eiel,
Sexy dancers, demos, play spaces galore
Tickets on sale now in the Folsom Street Events shop.
Up Your Alley Magnitude Dance Area on 10th Street
Full Throttle UYA
CruzLiner Tea Events and GhettoDisco team up to bring you
the official Friday night party of Up Your Alley Fair weekend.
Unlike anything you've been to before. You will be able to
strip down, dress up, and transform yourself into the fetish
of your dreams. A safe environment for the weekend kick-off
party. Starting at 8pm, the event will have a strict dress
code and theme until 2am. After that, GhettoDisco will
rocket into high gear.
Friday, July 23rd 2010 - 8:00pm till 2:00am
The End Up, 401 6th St.
[ MAP]
Tickets available now in the Folsom Street Events shop.
PLAY - Official Up Your Alley T-Dance & Closing Party
DJ Joe Gauthreaux - NYC.
PLAY -
Sunday, July 25th, 5pm till midnight
DNA Lounge, 375 11th Street
[MAP]
For ticket pricing and sales locations see the
PLAY website.
Can I be nude at Up Your Alley or at
the Folsom Street Fair?
There is no Federal law against nudity but neither
is it a guaranteed right. This means that state, county and local laws
can take precedence. Nudity, per se, is not a crime in California
unless a person is lewd. The San Francisco District Attorney's
office has consistently discharged public nudity citations because
"being naked in San Francisco is not a crime" (D.A. spokesperson
Debbie Mesloh, September 2004). Folsom Street Events maintains local
community standards, such as at Bay to Breakers and LovEvolution. As
fair organizers, we do draw the line with public sex (see below).
What is the policy on lewd behavior?
Folsom Street Events encourages all fairgoers to express behavior that is safe
and within the law. We encourage everyone to take personal
responsibility for providing a positive communal environment for
the adult alternative lifestyle community. Lewd acts will be disrupted
by our security volunteers who reinforce this message for anyone
found on the fairgrounds to be in violation of our policy.
At the suggestion of SFPD, we have implemented a more aggressive
graduated policy for violators of the lewdness policy.
Step 1: Verbal warning
Inform the fairgoer that the behavior is not allowed and that
they will face ejection from the fair on the next occurance.
Step 2: Reminder
Fairgoer will be reminded of the first warning and given a personal escort
off the fair grounds with notification to gate volunteers not to allow re-entry.
Warn the fairgoer that on the next violation of this policy we will
escalate to SFPD.
Step 3: Turn over to SFPD
SFPD will be called to assist and requested to cite
the fairgoer who has violated the lewdness policy.
Lewd behavior in second and third story windows on the fairgrounds
will be referred directly to SFPD for intervention.
2010 Up Your Alley Fair Map

A map of the 2010 Up Your Alley Fair is now
available for reference.
This map is accurate as of July 13, 2010, but further changes may be
made before fair time.
Up Your Alley Fair Posters
Our Up Your Alley ® poster series is available here just by clicking
on the thumbnails below.
The 2010 poster will be ready soon.
If you like the Up Your Alley poster series, why not click on your favorites and download
a higher resolution version that you can
print and look at over and over again. Special thanks to the talented artist
Rob Clarke.
2010
2009
2008
2007
2006
2005
2004
2003
Pictures from the Up Your Alley Fair
Pictures from previous Up Your Alley Fairs are available in the galleries.
Best of Bay 2009 - Editors Picks: Best Fair that's Up Yours --
"While the Folsom Street Fair has grown into an international destination
for kinksters and the tourists who ogle them, the Up Your Alley Fair
has become increasingly important as a more intimate oasis for local
leatherheads who remember the scene's old days. The fair — better
known as Dore Alley Fair, though the event was named when it started in
1985 on a different street — has brought much-needed attention to the
oft-overlooked SoMa neighborhood. We love the organization's dedication
to supporting groups and charities like the Episcopal Community
Services, AIDS Emergency Fund, and Transgender Law Center. What we
don't love is that this event may be the next target on the Police
Department's Death of Fun Crusade. Show your support this year so that
Up Your Alley doesn't go the way of Castro Halloween."
- SF Bay Guardian - July 29, 2009
Up Your Alley Fair a Great Warm-Up for Folsom -- San Francisco
Bay Times
by Sister Dana Van Iquity - August 3, 2000
The hot weather last Sunday brought out the hot men and women leather
enthusiasts for what is affectionately known as "Up Your Alley,"
produced annually by the Folsom Street Events board of directors. Most every one of
the attendees gave a couple of bucks for charity at the donation gates
as Sisters of Perpetual Indulgence and other volunteers applied a little
old-fashioned Bondage & Discipline and shook down the leatherfolk
for cash all going to charity. And how lovely to see a master taking
his human dog out for a walk, securely leashed and muzzled, crawling across
the pavement and sniffing crotches along the way. Heel!
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